GoogleSearch Engine Optimization-- Google Caffeine Update

Google search engine optimization "Are you optimized for Google Caffeine?

This page will provide a valuable outline of leading practice for Google Search Engine Optimization to help you take advantage of Google Caffeine.

Caffeine, Google's newest Search Engine algorithm and infrastructure revision, became official on June 8, 2010. The announcement is available for your reading here at the Google Webmaster 'Our New Search Index Caffeine' Blog."
Google is always improving it's search experience, but this is their first major revision since 2006. It includes 'Real Time' search features, the Google Instant Predictive search option (where available) and emphasizes the following five elements of the user search experience:

- Accuracy: Search results that match the information you're looking for.
- Relevancy: Ensuring SERP's return results that are up to date and useful.
- Efficiency: Faster results and the ability to custom select search options.
- Authority: Search results that educate and provide alternative resources.
- Sufficiency: Offering a wider range of results by including different sources like Blogs, videos, news, and Social Media feeds.

With this important information in mind I'm going to share some specific changes and enhancements that have occurred under the Google Caffeine full launch. Changes that will impact every website owner and online business during the remainder of 2010 and beyond.

1 Website Content Conquers!
Content should be relevant to a site's core theme, products or services. It's also important if this content is original or presented in an original manner. Your content should also contain some form of selling points or quantifiable benefits. These will help create leads or increase conversions. Lastly, find the right balance of content. Too many choices can distract visitors from making a decision. Too little content can cause your visitors to go to other sites to seek their answers.

To learn additional information about 'Caffeinating' your Website content visit: Google caffeine tips for optimizing your website
2 Meta Title and Description Tags

Very important due to search relevancy and accuracy of indexing. Properly formatted MTDT provide better Search Engine Result Pages SERP's. Better SERP's drive more organic traffic to your site! And don't forget your sub MTDT because sometimes they rank better than your primary. Once again, Google is aligned with your best interests. Why? Because if you've done searches you realize how frustrating it is to see a list of websites or resources that don't do a very good job of describing what they offer.

Your Meta Tags provide an opportunity to clearly and concisely explain what your website offers and why people should visit. Including a selling point or quantifiable benefit in your Meta Description Tag can help CTR (click-through rate) resulting in more traffic. Increased traffic will lead to more leads when you're content is optimized.
3 Site/page download an important factor- Caffeine or no Caffeine!
Why? Slow loading sites frustrate visitors. Frustrated visitors look elsewhere for their needs. They will either back click or close the search altogether. As such Google has made site speed (page load rate) an official part of their ranking algorithm. Which makes perfect sense from a 'user search experience' point of view and a vision of things to come. A vision that's evident based on Google's push to "speed up" the Internet as revealed in this official webmaster Blog dedicated to site speed and reinforced by the launch of Google Instant.

After all, Google's well aware that searchers have a back arrow and aren't afraid to use it if their 'experience' involves waiting 30 seconds to see something that another site is offering immediately. On the contrary- fast loading pages enhance user experience. They allow visitors to easily explore a website, gather information and make an informed decision. Lastly, keep in mind that many individuals are performing searches with Internet Phones. Phones with Internet connections tend to have slower load rates. Make sure your website is optimized for this growing segment of the Internet population. Once again. What's good for Google is good for your website's visitors!
For additional information about the importance of site download times visit: Study shows too many websites ignoring their target market
4 Fresh and updated text

As logic will dictate a site that hasn't had fresh content added is either out of date or has been abandoned! Resulting in a poor first impression and an equally poor user search experience. Keep in mind your visitors will take notice of news sources or Blogs that haven't been updated in months. Lastly, your target audience's search trends change so it's important to update your content to reflect them. Failure to do so will open doors for the competition to gain business that could've been yours!
5 Quality outbound and inbound links
Leading SEO experts will tell you there are two kinds of links. High quality and low quality links. Indications are that Google has been giving better weight to high quality links for some time now. However, it's believed that high quality alone isn't the only important factor. Emphasis should be placed on High quality links that are relevant to the site's core subject. It's one thing to add a High Quality link to a site that ranks the same or higher than yours. It's a completely different matter if that site doesn't relate to what you offer. If properly used, quality outbound links that educate or persuade your visitors will increase Time On Site. Increased TOS will lead to more conversions.
Organically create quality inbound links. Avoid 'link farming' at all costs. The paying for multiple inbound links that are submitted to obscure sources around the globe. Google and other Search Engines clearly state these practices can result in your site being penalized. The highest rated links are those that are created organically through articles, Social Media platforms, press releases, human edited industry related news or resource sites. After all, quality inbound and outbound links provide the best possible user experience for both Google and your visitors!
6 Social Media Shares Spotlight
Great news for Social Media strategies and those who've invested in this rapidly growing Internet marketing source. Google Caffeine integrates 'Real Time' search results. If you haven't witnessed this feature it's an online scrolling news feed that increases the value of 'real time' Social Media platforms like Twitter. This unique search result appears mostly during breaking news and trending topics.
With continuous advances in real time search and user interactivity Social Media Marketing, and other forms of Internet marketing, can help create greater online visibility. Greater online visibility will lead to more ways for your website to be found. Resulting in increased traffic and enhanced branding.
With the above information in mind let's revisit the elements of Google Caffeine from a site optimization and visitor conversion perspective:

- Accuracy: Be clear, concise and don't waste your visitors time
- Relevancy: Stay on topic and become an 'authority' in your field
- Efficiency: Make sure your site loads fast and navigation is simplified
- Authority: Provide information or resources that educate your visitors
- Sufficiency: Offer choices such as Blogs, videos or up to date news

Free Google Traffic: Free Methods Compared with Paid | Underground Research Network

Free google traffic: Free Methods Compared with Paid | Underground Research Network: "he lifeblood of web business has always been the ability of the site designers to generate a constant stream of free google traffic. There are many ways to have people enter your website, including paid and free methods. Those who are new to website building will often fall into the allure that if you pay some fixed amount to a certain company, that they will be able to solve all your website traffic problems. In fact, it usually is not that easy. Generating web traffic takes patience and careful planning. Thousands of webpage hits do not simply come as a result of submitting your url to a search engine optimization site. So what are some of the specific ways you can generate traffic for your website?"

Let’s begin with some of the major paid ways of generating web traffic. There are services that allow you to pay for search engine optimization services and they will supposedly boost your rankings in Google search and other main search engines. This method is no recommended, as the results can be hit or miss. It is not always easy to determine exactly what the Google search algorithms are looking for. Your website may slip in the rankings as time passes.
Banner ads are a paid way where you can place a banner on another website in exchange for a fee. The company will charge a certain amount depending upon the length of time your banner displays on their site.
The most popular paid advertising method is the pay per click method. Google, Yahoo, Ask!, and many others offer a service where you can put up an add that shows up on the search engines. When internet users enter keywords that match those associated with your ad, they may see your ad on the side or at the top of the webpage. Pay per click listings only cost money when someone actually clicks on your ad and enters your website. Pay per click is not a useful method for those with limited budgets. On sites like Google or Yahoo, you can quickly blow through a limited budget due to the high cost per click. The pay per click method is great for boosting your web traffic in a quick amount of time. Ads you place with the pay per click company are posted immediately.
Free methods for building website traffic include submitting your site to free search engine optimization websites. Again, there is no guarantee that such search engine optimization sites will boost your website rankings.
Social media, such as Twitter, have become a major method of boosting web traffic. There is an application called TwitterSearch that allows you to type in keywords related to your website. A great way to get more web traffic is to search for related users, who share common interests with you and your website. As you gain followers, you can post bulletins and send messages that announce new information or products your website has to offer.
Free article submission is a great way to boost web traffic. When you submit an informational article that has to do with your website people will be intrigued and click on your link. Many of the article submission directories will have your article placed in the Google search areas allowing for extra exposure. This method can create a constant stream of free google traffic. There may not be an immediate surge in web traffic, but visitors will trickle in as they see your articles.
Creating your own blog is a great way to write articles and advertise your website. Connect with other users and continue to expose your website for no cost.
Writing comments on forums and blogs related to your website is a great way to “steal” traffic from other websites. When you write a thoughtful comment related to the forum or blog people will recognize that you may have something to offer. As a result, they will click on your link included in your comment.
These are just a few of the methods that can help boost your web traffic. To learn how your website stacks up against others check out your free Alexa ranking and visit www.theeasyincomepro.com
Do not forget to check out all the free information including a free affiliate marketing e-course. At the Easy Income Pro you can learn how to build your own website that can create a passive income stream.